Monday, September 12, 2011
Week 4, 5, 6: Juxtaposition 1, 2, 3
The act of juxtaposing is to place two objects or word next to each other. When 2 things put side by side, your brain try to figure what is the relationship between these two?
What automatically happens is that there is transference of meaning. Usually from something familiar to something less familiar.
Metaphor: - Is a figure of speech in which 2 different things are linked by some similarity.
- Comparison that are obvious are not consider metaphors. Therefore, metaphors occur, when 2
- different ideas are being connected in imaginative ways and agreed to be dissimilar at first.
- not using as / like
Example: Life is a box of chocolate,you will never know what you will get!
(The Movie: “Forest Gum”)
Similes: Using as / like
Example: Life is like cooking.It all depends on what you add and how you mix it. Sometimes you follow the recipe and at other times, you’re creative.
Life is like a maze in which you try to avoid the exit.
( example taken from: Roger von Oech’s A Whack on the Side of the Head )
Categories of Analogies There are many different categories of analogies, which will prove to be very useful in the idea generation process. For the purpose of our course we will introduce only two different categories of analogies, which are;
LOGICAL ANALOGIES
Logical analogies are analogies, which use similarities in the design, structure or function of to connect back to the subject. For example a duck can be compared to a hovercraft because of the fact that both of them can move on the surface of land and water. Another example is the comparison of the whale and a submarine, where both can dive to great depths but still need to surface for air. (Sourced from: Nicholas Rourkes’ Art Synectics.)
AFFECTIVE ANALOGIES
Affective analogies are the emotional resemblance. The clearest example is the use of an animal to explain a certain characteristic of a person. This type of analogy is used most frequently in conversation to emphasis certain points. For example, he is like a pig (because he is lazy), she is like an ant (because she is hard working), he is like an owl (because he is wise), etc. This type of analogies uses the intrinsic values of the object as a comparison.
(Sourced from: Nicholas Rourkes’ Art Synectics.)
Week 3: Mind Map
Method Creative Thinking; Logical and Associated mind map Technique
Logical Mind Map
The Logical Mind Map is directly connected to stereotypes. The Logical mind map comprises of solely stereotype words. Which means that every word or image that is put within the mind map is directly related to the central subject through its links.
Associated Mind Map
Using an associated mind map we are able to generate random words and also show the links between words that seemingly have no connection.
Logical Mind Maps & Stereotypes
Before beginning a Logical mind map we have to understand what a Stereotype is; below is the definition of the word.
DEFINITIONS OF STEREOTYPE
ster·e·o·type
A conventional, formulaic, and oversimplified conception, opinion, or image.
One that is regarded as embodying or conforming to a set image or type.
ster·e·o·typed, ster·e·o·typ·ing, ster·e·o·types
To make a stereotype of.
To characterize by a stereotype: “Elderly Americans are the neglected sector of the fashion industry, stereotyped by blue hair and polyester pantsuits” (American Demographics).
To give a fixed, unvarying form to.
The Rules Of Logical Mindmapping
Always have your SUBJECT in the center of the page. Try to make the subject more dominant than the rest of the words and images in the mind map. Decide on the main categories of the subject before executing on mind map. Try to have the different categories in different colors, to make it easier to identify. Try to use drawings or images to make your mind map more interesting and personal. The ideal mind map should be shaped like the roots of a tree, branching out from a center. It is OK to repeat words or even interlink certain words. Try to make your mind map neat and easily legible. REMEMBER one of the aims of the mind map is to create interest and to be able to access information easily.
Benefit of Logical Mind-Mapping Technique:
• It is a concise way of listing and categorizing a mass of information. • The relationship between each word will help trigger memories and greatly reduce the amount of note taking and assist in the understanding of the subject. • The more interesting the mind map the greater the interest that the on looker will have in the information. • The usage of images along side with word will again create interest for the mind map as well as assist in triggering a memory of the subject.
Step 1: Research about Mortar and Pestle
A mortar and pestle is a tool used to crush, grind, and mix solid substances (trituration). The pestle is a heavy bat-shaped object, the end of which is used for crushing and grinding. The mortar is a bowl, typically made of hard wood, ceramic or stone. The substance to be ground is placed in the mortar and ground, crushed or mixed with the pestle.
Medical Use
Mortars and pestles were traditionally used in pharmacies to crush various ingredients prior to preparing an extemporaneous prescription. The mortar and pestle, along with the Rod of Asclepius, the Green Cross, and others, is one of the most pervasive symbols of pharmacology,[3] along with the show globe. For pharmaceutical use, the mortar and the head of the pestle are usually made of porcelain, while the handle of the pestle is made of wood. This is known as a Wedgwood mortar and pestle and originated in 1779. Today the act of mixing ingredients or reducing the particle size is known as trituration. Mortars and pestles are also used as drug paraphernalia to grind up pills to speed up absorption when they are ingested, or in preparation for insufflation.
Food Preparation
Mortars are also used in cooking to prepare ingredients such as guacamole, gazpacho and pesto (which derives its name from the pestle pounding), as well as grinding spices into powder. The molcajete, a version used by pre-Hispanic Mesoamerican cultures including the Aztec and Maya, stretching back several thousand years, is made of basalt and is used widely in Mexican cooking. It likely evolved from the more primitive metate grinding slab. Other Native American tribes used mortars carved into the bedrock to grind acorns and other nuts. Many such depressions can be found in their former territories.
In Japan, very large mortars are used with wooden mallets to prepare mochi. A regular sized Japanese mortar and pestle are called a suribachiand surikogi, respectively. Granite mortars and pestles are used in Southeast Asia, as well as Pakistan and India. In India, it's used extensively to make spice mixtures for various delicacies as well as day to day dishes. With the advent of motorized grinders, use of the mortar and pestle has decreased. It is traditional in various Hindu ceremonies (such as weddings, and upanayanam) to crush turmeric in these mortars. In Malay, it is known as lesung. Large stone mortars, with long (2–3 feet) wood pestles were used in West Asia to grind meat for a type of meatloaf, or kibbeh, as well as the hummus variety known as masabcha.